About Dasola
A Creative
Product
Designer
I'm Dasola Awoye, a Lagos-based product designer and creative director who turns ambitious product ideas into market-ready digital experiences. With 7+ years across fintech, SaaS, creator tools, and enterprise banking, I've designed and shipped products that generated measurable outcomes: apps that tripled conversion rates, platforms that 5× daily active users, dashboards that slashed support tickets by 85%.
I currently run one of the 2 product design teams at Globus Bank as Design Team Lead while also founding and directing Prodoktiv Studio, a full-stack design agency delivering end-to-end product strategy, design systems, and brand identity across 4 countries.
Open to Opportunities
“Design is not just what it looks like. Design is how it works, and how it grows the business it belongs to.”
Dasola Awoye
Experience
Where I've
Been Building
2024 - Present
Freelance Agency
Founder & Creative Director
Prodoktiv Studio
Founded a full-stack digital product studio delivering end-to-end product strategy, design systems, brand identity, and front-end implementation. Built and launched 15+ products across fintech, SaaS, creator tools, and e-commerce in 4 countries.
2024 - Present
Full-time · Banking
Design Team Lead
Globus Bank
Running one of the 2 product design teams at Globus Bank: setting design direction, managing designers, building and governing the design system, and ensuring brand consistency across all digital products. Leading product design for web banking, mobile apps, and internal tooling.
2022 - 2023
Full-time · Banking
Product Designer
Globus Bank
Led product design for core banking products: web and mobile app redesign, UX research programmes, and design handoffs. Introduced structured design review processes and elevated the design team's output quality across consumer-facing and internal products.
Jun 2019 - 2022
Full-time · Banking
Junior Product Designer
Globus Bank
Started product design career at Globus Bank, crafting web experiences, digital marketing assets, app screens, and visual brand collateral. Built foundational skills in UI design, user research, and design-to-dev handoff in an enterprise banking environment.
Philosophy
What I
Stand For
Clarity
Complex problems deserve simple solutions. Every screen, flow, and interaction should be immediately understood. If it needs explanation, it needs redesign.
Craftsmanship
Precision matters. Pixel-level attention, micro-interaction quality, and thoughtful copywriting are not optional extras. They are the standard I hold every deliverable to.
Impact
Design that moves metrics, not just moods. I measure success in retention, conversion, and activation. Real outcomes, not portfolio screenshots.
Skills & Tools
How I Work
Design
- Figma
- Framer
- ProtoPie
- Adobe Suite
Research
- User Interviews
- Usability Testing
- Journey Mapping
- Competitive Audit
Business Analysis
- Requirement Elicitation
- Requirement Documentation
- Process Mapping
- Solution Architecture
Strategy
- Design Systems
- Product Roadmaps
- Design Ops
- Stakeholder Facilitation
Let's Work Together
READY TO BUILD
SOMETHING GREAT?
Open to product design roles and select freelance engagements. Global, remote friendly, outcome obsessed.